Bachelor of Business (BBA)

Westcliff Business Degree – Bachelor of Business Administration (BBA)

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Our Westcliff Business Degree (Bachelor of Business – BBA) program, whether taught via online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Equally important, we teach business from a global perspective. Our curriculum focuses on companies based both in the U.S. and abroad.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.

The mission of the Bachelor of Business Administration program is to teach students core foundational concepts, preparing the students to succeed in their professional careers. The program empowers them to use relevant business knowledge, think critically, solve problems, communicate, and make decisions in an ethical and professional manner.

The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment
in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.

The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of program outcomes for all our undergraduate Business Majors.

The Bachelor of Business Administration encourages students to achieve the following educational objectives:

  1. Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
  2. Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
  3. Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
  4. Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
  5. Illustrate the value of diversity when developing a global perspective
  6. Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
  7. Employ a sense of ethics and values which can be applied in a personal and professional environment
  8. Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
  9. Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education courses, and 60 are required to be associated with specific business courses.
A key component of the BBA at Westcliff University is the flexibility which is offered to the students.
A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses, or only the business oriented courses.
In any option, 54 of the 60 general education credit hours must have academic content.

General Education Description

The General Education courses at Westcliff are structured to provide a coherent, integrated introduction to the breadth of knowledge students will need to help them develop intellectual skills that will enhance their professional, civic, and personal life for years to come. Students will learn how to analyze the world around them from different perspectives, how to communicate their ideas and understand the ideas of others, how to solve problems, and how to apply their knowledge to real-world projects.

General Education Course Requirements (60 Credit hours)

Westcliff University offers 20 General Education courses, which students may take to fulfill the 60 credit hour requirement. Should students wish to transfer in General Education credits from another accredited school, the following requirements must be met:

General Education Breadth Requirements (30 credit hours):

  • English- 2 courses (6 credit hours) required
  • Math- 1 course (3 credit hours) required
  • Arts and Humanities – 2 courses (6 credit hours) required
  • Social and Behavioral Sciences- 3 courses (9 credit hours) required
  • Natural Sciences – 1 course (3 credit hours) required
  • Communications- 1 course (3 credit hours) required

Electives- 30 credit hours required (maximum of 6 non-academic credit hours)


General Education courses Offered by Category

ENG 120: English Composition (3 credit hours)
LIT 150: English Literature (3 credit hours)


MAT 135: College Algebra  (3 credit hours)


Arts and Humanities
ART 100: Art History (3 credit hours)
HUM 165: Human Geography (3 credit hours)
HUM 170: Human Civilizations (3 credit hours)
HUM 180: World Religions (3 credit hours)


Social and Behavioral Sciences
HIS 140: U.S. History (3 credit hours)
POL 205: International Relations (3 credit hours)
POL 210: American Government (3 credit hours)
POL 220: World Politics (3 credit hours)
PSY 235: Introduction to Psychology (3 credit hours)
PSY 240: Human Development (3 credit hours)
SOC 245: Introduction to Sociology (3 credit hours)


Natural Sciences – 1 equivalent course (3 credit hours) required
BIO 260: General Biology (3 credit hours)
SCI 275: Introduction to Ecology (3 credit hours)
SCI 280: Environmental Science (3 credit hours)
GEO 290: Physical Geography (3 credit hours)


Communications- 1 equivalent course (3 credit hours) required
COM 115: Introduction to Communication (3 credit hours)
PHL 190: Critical Thinking and Problem Solving (3 credit hours)

BUS 300 Foundations of Business (3 credit hours)
BUS 305 Principles of Accounting (3 credit hours)
BUS 310 Concepts of Microeconomics (3 credit hours)
BUS 311 Concepts of Macroeconomics (3 credit hours)
BUS 315 Introduction to Business Writing (3 credit hours)
BUS 317 Introduction to Business Law (3 credit hours)
BUS 320 Foundations of Statistics (3 credit hours)
BUS 323 Introduction to Organizational Behavior (3 credit hours)
BUS 325 Introduction to Leadership (3 credit hours)
BUS 330 Principles of Marketing (3 credit hours)
BUS 334 Essentials of Corporate Finance (3 credit hours)
BUS 340 Introduction to Information System (3 credit hours)
BUS 345 Fundamentals of Decision Making (3 credit hours)
BUS 349 Foundations in Operations Management (3 credit hours)
BUS 350 Introduction to Sales Management (3 credit hours)
BUS 355 Essentials of Entrepreneurship (3 credit hours)
BUS 367 The Necessities of International Marketing & Culture (3 credit hours)
BUS 385 Principles of Advertising (3 credit hours)
BUS 387 Introduction to Business Research (3 credit hours)
BUS 390 Development of Business Strategy (3 credit hours)
Total BBA Business Courses 60 credit hours

BUS 370 E-Commerce
BUS 372 Applied Marketing Analytics
BUS 374 Applied Search Marketing
BUS 376 Customer Relationship Management
BUS 378 Digital Marketing Strategy
BUS 380 Integrated Marketing Communication
BUS 382 Social Media Strategy
BUS 110 Academic English
BUS 335 Principles of Managerial Accounting
BUS 336 Working Capital Management
BUS 347 Project Management
BUS 353 Public Relations
BUS 354 Principles of Branding
BUS 356 Mass Communications and Media
BUS 357 Retail Management
BUS 358 Fundamentals of Human Resource Management.
BUS 359 Business Ethics
BUS 361 Compensation and Reward Management
BUS 362 Performance Management
BUS 363 Management of labor relations
BUS 337 Financial Institutions and Marketing
BUS 338 Corporate Financial Decisions
BUS 352 Consumer Behavior
BUS 360 Investment Decisions
BUS 339 Financial Derivatives

The BBA program consists of a program requirement of 120 credit hours, including 60 credits of Core Business Courses and 60 credits of General Education Courses.

Students may complete their entire 120 credit BBA program by taking all 60 General Education and 60 Core Business Course credits at Westcliff University. Alternatively, students may transfer up to 60 general education credit hours to Westcliff from another accredited school. Additionally, students may be granted course waivers for up to 30 credit hours of the required BBA Core Business Courses. In any option, 54 of the 60 general education credit hours must have academic content. Please refer to the Transfer Credit and Course Waiver Policies for more detailed information and requirements.

Students must apply for graduation and meet all academic and financial requirements.

Course Descriptions

ART 100: Art History (3 credit hours)
This course seeks to develop skills in perception, comprehension, and appreciation when dealing with a variety of visual art forms. It encourages the close analysis of visual materials, explores the range of questions and methods appropriate to the explication of a given work of art, and examines the intellectual structures basic to the systematic study of art. Most importantly, the course encourages the understanding of art as a visual language and aims to foster in students the ability to translate this understanding into verbal expression.


COM 115: Introduction to Communication  (3 credit hours)

This course provides an overview of the basic concepts of communication and the skills necessary to communicate in various contexts. Emphasis is placed on communication theories and techniques used in interpersonal group, public, intercultural, and mass communication situations. Upon completion, students should be able to explain and illustrate the forms and purposes of human communication in a variety of contexts.


ENG 120: English Composition: Introduction to Communication (3 credit hours)
This course is an introductory writing course designed to improve critical thinking, reading, and writing skills. Students progress from personal expressive writing to text-based expository essays appropriate for an academic audience. Students develop strategies for turning their experience, observations, and analyses into evidence suitable for writing in a variety of academic disciplines.

MAT 135: College Algebra (3 credit hours)

This course covers real numbers and their properties; linear equations and inequalities in one variable; linear equations in two variables and their graphs; exponents and polynomials; special products and factoring; rational expressions; systems of linear equations; radicals, absolute values, and rational exponents; quadratic equations, functions, and inequalities; exponential and logarithmic functions; nonlinear systems; and sequences and series.

HIS 140: U.S. History (3 credit hours)

This course examines the major political, economic, social, and cultural developments in the United States from its colonial origins to the present day. Topics include colonial development, revolution, U.S. Constitution, economy, Industrial Revolution, Great Depression, Progressive Era, major wars, and political, cultural, international, and social changes throughout United States history.


LIT 150: English Literature (3 credit hours)

This course is an introduction to literature which offers students the opportunity to read, discuss, and analyze a wide variety of poetry, fiction, and drama. Students will work on developing their writing and oral communication skills as they learn about literary genres. Through exposure to a wide range of human expression, students will learn to compare and contrast the attitudes and values of specific historical periods and diverse cultures.


HUM 165 – Human Geography (3 credit hours)

This course focuses on how the world’s population impacts the globe. It investigates the diverse patterns of human settlement, development, and movement on earth, which evolved as a result of cultural and environmental factors. Emphasis is placed on understanding global population and migration patterns, language, religion, ethnicity, political and economic systems, development issues, agriculture and urbanization.


HUM 170: Human Civilizations (3 credit hours)

This course explores the origins and development of the earliest complex human societies, namely those of Mesopotamia, Africa, Egypt, Greece, Rome, and China. Focus is placed on the nature of these societies, analysis and interpretation of their basic institutions, their religions and world views, and their cultural histories. A great deal of emphasis is placed on comparisons of other world civilizations and cultures with modern society.


HUM 180: World Religions (3 credit hours)

This course examines the major teachings, beliefs, and devotional practices of the world’s major religions, including views of the absolute, ceremonial rituals, sacred experiences, and prevalent stories. Religions covered in this course include: Hinduism, Buddhism, Jainism and Sikhism, Daoism and Confucianism, Shinto, Judaism, Christianity, Islam, and various alternate paths.


PHL 190: Critical Thinking & Problem Solving(3 credit hours)

This course aims to strengthen students’ abilities to identify, analyze, and evaluate formal and informal arguments in professional and everyday discourse. Students will learn to distinguish valid from invalid arguments, identify bias and evaluate evidence in arguments, respond reflectively to arguments, and generate well formed arguments of their own. Emphasis will be placed on applying these skills to evaluating real world arguments and solving real world problems from a variety of points of view.


POL 205: International Relations (3 credit hours)

This course is an introductory study of the cultural, political, and economic interactions among states and non-state actors in global politics. Focus is placed on the interactions among international actors: states, international organizations, and transnational groups. Special attention is paid to key issues, including national interest, international security, power, foreign policy decision-making, and the role of diplomacy in promoting cooperation.


POL 210: American Government (3 credit hours)

This course provides an introduction to American politics. It centers on the fundamental role played by the institutions of American government including Congress, Presidency, Federal Judiciary, and Bureaucracy in understanding political dynamics in the United States. The course also examines the mediating role of organizations such as interest groups, the news media, and political parties. Common themes at both the national and state levels will be explored.


POL 220: World Politics (3 credit hours)

This course focuses on the key political, social, economic, and cultural changes that occurred in world history from 1500 to the present, with attention to cultural comparisons over time, and to the impacts of global interdependence upon economies, cultures and geopolitics. Topics include the rise of land and sea empires, epidemic diseases through history, revolutionary ideologies and new labor and social relations, the cultures of colonialism and neo-colonialism, the technologies of world wars, and the rise of global production and consumer markets.


PSY 235: Introduction to Psychology (3 credit hours)

This course is an introduction to human psychology and behavior. The course covers the historical, physiological, and social influences on behavior, and includes topics such as the biology of behavior; sensation and perception; consciousness; learning and memory; cognition; motivation and emotion; personality and social behavior; stress and adjustment; persuasion; problem solving; and decision-making.


PSY 240: Human Development (3 credit hours)

This course introduces students to the central issues in the basic areas in human development. Students will progress through the seven stages of life: infancy; early childhood; middle and late childhood; adolescence; early adulthood; middle adulthood; and late adulthood. The course will explain relationships between physical, cognitive, psychosocial, and emotional aspects of development.


SOC 245: Introduction to Sociology (3 credit hours)

This course focuses on basic concepts, research, and theories involved in increasing the understanding of human behavior and human societies. Utilizing a sociological perspective, the interrelations among human societies, individuals, organizations, and groups are analyzed. Topics of analysis include culture, social interaction, social institutions, social stratification, deviance, culture, community, and various social change strategies.


BIO 260: General Biology (3 credit hours)

This course introduces the principles and concepts of biology. Emphasis is placed on basic biological chemistry, cell structure and function, metabolism and energy transformation, genetics, evolution, classification, organisms, biodiversity, plant and animal systems, ecology, and other related topics. Upon completion, students should be able to demonstrate understanding of life at the molecular and cellular levels as well as be able to demonstrate comprehension of life at the organismal and ecological levels.


SCI 275: Introduction to Ecology (3 credit hours)

This course introduces basic principles of ecology- the study of relationships among living organisms, their environment, and each other. Focus is placed on ecological concepts applied to individuals, populations and communities of both plants and animals. Topics include plant and animal adaptations to the environment, the role environmental factors in the distribution and abundance of organisms, the dynamics of population growth, species interactions including competition and predation, and the structure of ecological communities.


SCI 280 Environmental Science (3 credit hours)

This course serves as an introduction to and covers broad aspects of environmental science. Specifically, this course examines the environmental impact of population growth on natural resources; mineral and resource extraction; water resource use and water pollution; air pollution and climate change; renewable and non-renewable sources for power generation; and risks associated with population growth in a developing world.


GEO 290 – Physical Geography (3 credit hours)

This course explores Earth’s physical systems, their dynamic processes, and surface expressions. Particular emphasis is given to developing an integrative view of how atmospheric, hydrologic, geomorphic, and biotic processes control the patterns of climate, water, landforms, soils, and biota across a local-to-global continuum. Those physical elements that influence and/or are influenced by people are the primary focus of study.

BUS 300 Foundations of Business (3 credit hours)

This course addresses the foundations of business administration. This course is a study of an introduction to the business world. Focus is placed on the identification, analysis, and integration of business, procedures, and policies with strategic planning in relation to the environment, organization and the individual.


BUS 305 Principles of Accounting (3 credit hours)

This course introduces the basic concepts and techniques of financial accounting, including financial statement preparation, the accounting system, generally accepted accounting principles, and an introduction to financial statement analysis.


BUS 310 Concepts of Microeconomics (3 credit hours)

This course applies economic principles and methodologies to business decision problems relating to costs, prices, revenues, profits, and competitive strategies and provides an analytical base for study of the corporate strategy process. Students will focus on study of public, business choices. For example, consumers decide how much of various goods to purchase, workers decide what job to take & business people decide how many workers to hire and how much output to produce.


BUS 311 Concepts of Macroeconomics (3 credit hours)

This course focuses on macroeconomics and the factors that deal primarily with aggregates (total amount of goods & services produced by society) and absolute levels of prices. It addresses issues such as level of growth of national output (GNP & GDP), Interests rates, unemployment and inflation.


BUS 315 Introduction to Business Writing (3 credit hours)

This course emphasizes on selecting the appropriate information, organization, and style to communicate effectively to a specific audience such as a supervisor, colleague, or client. Group work skills will also be emphasized, and students will be introduced to the Internet as a research tool, as well as introduced to some useful business software.


BUS 317 Introduction to Business Law (3 credit hours)

This course offers a detailed study of the nature of contracts, torts, and criminal law and their applications in business organizations, personal property, real property, and commercial transactions. A focus will be placed on interpreting the law through existing case studies.


BUS 320 Foundations of Statistics (3 credit hours)

This course provides students with an introduction to the world of Statistics. Students will be introduced to descriptive statistics, probability and application, probability of random variables, and inference.


BUS 323 Introduction to Organizational Behavior (3 credit hours)

This course examines critical personal characteristics of organizational members to see how these factors influence the effectiveness of organizations and their members. Special attention is then given to the role of teams in organizations, the stages of team development, and actions that can support the development of effective teams. This course serves as an introductory course to understanding organizational behavior.


BUS 325 Introduction to Leadership (3 credit hours)

This course inspires those in leadership positions in your organization to motivate, delegate, communicate and build the team for success.


BUS 330 Principles of Marketing (3 credit hours)

This course contributes to technical and professional preparation in Marketing, written and oral communication skills, understanding the global impact on business organizations, ethics in business, legal issues in organizations, role of cultural diversity in business, and the dimensions of quality in organizations.


BUS 334 Essentials of Corporate Finance (3 credit hours)

This course examines the tools and techniques used in the world of finance. Students will be introduced to financial institutions, financial concepts and nomenclature. The course will introduce the student to such key financial concepts such as time value of money, cost of capital, asset valuation, ratio analysis, and risk and reward tradeoff.


BUS 340 Introduction to Information System (3 credit hours)

This course introduces the concepts related to information technology and its role in making business more efficient.   Students will be introduced to the history and evolution of computer hardware, software, databases, e-commerce, and several other information technologies.  A focus will be placed on understanding the IT strategy of a business.


BUS 345 Fundamentals of Decision Making (3 credit hours)

This course explores human reasoning and decision making abilities. The course is intended as a survey of new research in these areas. We will also explore parallels between reasoning and decision making.


BUS 349 Foundations in Operations Management (3 credit hours)

This course focuses on operations management as the systematic direction and control of the processes that transform inputs into finished goods or services. Students will learn that operations management is one of the primary functions of a business. This course is intended to provide managers in all functional areas with sufficient knowledge to make informed “total business decisions” and to introduce standard terms and concepts for communications with operating personnel.


BUS 350 Introduction to Sales Management (3 credit hours)

This course examines the sales function, personal selling, and sales management principles. Students will evaluate the development of professional sales techniques, creation of sales objectives and strategies, selection, training, compensation and motivation of the sales force, and use of technology in the contemporary sales function.


BUS 355 The Essentials of Entrepreneurship (3 credit hours)

This course examines the fundamentals of organizing a small business. It covers such topics as the challenges of entrepreneurship, building the business plan, strategic planning, forms of ownership, marketing, pricing, cash flows, financial planning, execution, looking at ethical and legal concerns, and regulatory environment.


BUS 367 The Necessities of International Marketing & Culture (3 credit hours)

This course examines marketing principles and planning factors and techniques applied in a global environment. In addition, problems of marketing internationally and methods of alleviation will be studied.


BUS 385 Principles of Advertising (3 credit hours)

This course focuses on the principles and background of advertising, advertising campaigns, and types of advertising. Special emphasis is given to the social, legal, planning and creative aspects of advertising.


BUS 387 Introduction to Business Research (3 credit hours)

This course focuses on the application of both qualitative and quantitative research methodology to the solution of marketing questions. Students will study the role of marketing research and will be involved in the design, execution, analysis, and implementation of a complete research project.


BUS 390 Development of Business Strategy (3 credit hours)

This course is a capstone course for the undergraduate business school students and will be structured around a framework of measurement principles covered throughout the program offered at Westcliff University. Each student will be required to use different methods and principles that are learned in this program as a foundation for their final project of the program.