Doctor of Business Administration (DBA)

Doctor of Business Administration (DBA)

The mission of the Doctor of Business Administration program is to present advanced business concepts to graduate students through the exploration and discovery of new knowledge. The program creates meaningful learning experiences that develop practitioner-based scholars who from a leadership perspective can apply creative and innovative concepts pragmatically to complex and diverse business problems. It promotes leaders contributing to the field of business using sustainable practices  in an ethical and professional manner.

The Doctor of Business Administration (DBA) is designed for candidates who, having already completed a Masters program, are looking to further develop their practical and theoretical knowledge of the principles that govern global business. The WU DBA program emphasizes advanced decision making and leadership skills as well as in-depth knowledge of theory and applied research. Students have the opportunity to explore challenges facing business today, including corporate social responsibility, globalization, and managing change. In keeping with our commitment to working adult professionals, we have one of the few doctoral programs in Southern California that allows students to complete their doctoral studies in a hybrid or online format. The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, group assignments, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments), and a Doctoral Final Project/ Dissertation.

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. The doctorate degree in business administration requires both academic and personal growth of its students, contributing to their success as classroom teachers.  The program learning outcomes are to:

  1. Develop effective presentation of business analyses, research, and recommendations through written forms of communication with specificity and appropriate to the intended audience
  2. Develop effective presentation of business analyses, research, and recommendations through oral communication of conventions and forms with specificity and appropriate to the intended audience
  3. Critique how a broader understanding of cultural differences results in personal competencies that positively impact business strategies
  4. Formulate how transformational leadership can improve the implementation of business objectives no matter the location of the business
  5. Evaluate how the relationship between vision and tactics can result in meaningful and successful strategies in a complex business environment
  6. Judge and measure how the internal and external criteria for an organization may be used to maximize both efficiency and effectiveness of a business operation
  7. Justify the ethical choices related to societal issues, so as to optimize organization effectiveness in a global setting
  8. Evaluate the essence of business knowledge in existing literature to produce new, meaningful ideas that have practical applications
  9. Integrate the innovative principles in business operations that contribute to the advancement of business management and leadership
  10. Create strategic opportunities by providing innovative solutions to complex business problems using quantitative reasoning and methodologies that contribute to organizational sustainability

1st Year = 18 credits

BUS 710         Finance for Managers (3 credit hours)

BUS 715         Global Economics (3 credit hours)

BUS 720         Marketing Strategy & Consumer Behavior (3 credit hours)

BUS 725         Business Intelligence & Information Systems (3 credit hours)

BUS 730         Management Strategy for Performance (3 credit hours)

BUS 735         Leading Change (3 credit hours)



2nd Year = 18 credits

BUS 740         Global Business Initiatives (3 credit hours)

BUS 745         Corporate Social Responsibility (3 credit hours)

BUS 755         Strategic Planning & Implementation (3 credit hours)

BUS 760         Creative Solutions Leadership (3 credit hours)

BUS 765         Management of Technological Innovation (3 credit hours)

BUS 780         Organizational Development (3 credit hours)


3rd Year = 24 credits

BUS 770a       Quantitative & Qualitative Analysis I* (3 credit hours)

BUS 775         Transformation & Execution Strategies (4 credit hours)

BUS 770b       Quantitative & Qualitative Analysis II* (3 credit hours)

BUS 785         Dissertation Final Project Block 1** (4 credit hours)


BUS 790         Final Project & Dissertation Block 2 (5 credit hours)

BUS 795         Final Project & Dissertation Block 3 (5 credit hours)


* BUS 770a and BUS 775 are taken concurrently

** BUS 770b and BUS 785 are taken concurrently

BUS 710  Finance for Managers (3 credit hours) This course covers significant aspects of finance for managers as it relates to financial resources through capital attainment, asset allocation, and budgeting. The information is presented in the framework of making intelligent financial decisions for the organization that is in line with organizational goals and by utilizing financial statement analysis.

BUS 715  Global Economics (3 credit hours) This course provides an in-depth analysis of decision making in an economic global setting. It examines the fundamental questions of economics as they relate to the globalized economy, but directed to the United States.  Topics covered include basic economic principles, domestic and foreign economic systems and how they work, failures of markets throughout the world, and how they relate to international trade and the dynamics of the global monetary system.

BUS 720  Marketing Strategy & Consumer Behavior (3 credit hours) This course takes an in-depth approach to consumer behavior as it relates directly to forecasting and marketing strategy.  The course also employs theories from disciplines, including sociology, psychology, and economics to the activities that effect consumer behavior in decision making when purchasing goods and services.  Marketing strategies are developed throughout the course to verify if marketing models influence consumer behavior.

BUS 725  Business Intelligence & Information Systems (3 credit hours) This course examines Business Intelligence tools used in establishing sustainable competitive advantage for business. Tools such as Data-Mining, Data-Warehousing, AI, and are researched and applied to obtain information about customer-base, competition, internal operations, and external business environment all in an effort to make better strategic business decisions. While Information Technology is examined; its application towards business management and organizational goals is predominant.

BUS 730  Management Strategy for Performance (3 credit hours) People are the most important and valuable resource within an organization, and as such must be incorporated in any functional business strategy. This course examines strategic principles related to achieving maximum performance from managing people; creating and fostering environments for creativity, efficiency, and innovation are explored.

BUS 735  Leading Change (3 credit hours) Organizations in the new Globalized and Techno-savvy economy must be agile, continuously responding to external variables and thus changing to meet the needs of this new economy.  Management of Change within an organization is essential and ensures that people within the organization embrace change and view it as a success factor. Systems such as corporate culture, diversity, and effective work relationships – coupled with training are studied and applied to the change process.

BUS 740  Global Business Initiatives (3 credit hours) This course introduces the Doctorate Business student to the complex field of International Business that include business success factors; foreign economies, global competition, and current international trends and developments. Emphasis is on global strategies and initiatives such as outsourcing, and equity trade; the import and export of goods and services that meet the needs of each partnering country. The course looks at specific international business relationships in China, Southeast Asia, and India.

BUS 745  Corporate Social Responsibility (3 credit hours) Topics of ethics, social responsibility, and decision making are highlighted in a corporate setting. The importance of ethics in business is stressed and builds a framework for corporate culture. Corporate ethical dilemmas are presented and decisions are linked to consequences that effect the organization and the business world at large. Advanced topics of strategic corporate responsibility, business ethics and culture, and corporate governance and responsibility are presented and applied to illustrate outcomes for the business organization.

BUS 755  Strategic Planning & Implementation (3 credit hours) This course explores the strategic application of key activities indigenous to mission and value, that leads directly to attainment of organizational goals. Advanced understanding of planning for performance, identifying opportunities, strengths, weaknesses, and threats are examined in great detail to obtain a strategy for a sustainable competitive advantage. The Implementation process is examined and studied for effectiveness and application; Systems Development Life Cycle practices are associated with applications of strategy and forecasting.

BUS 760  Creative Solutions Leadership (3 credit hours) This course emphasizes how leaders and managers can utilize creative problem-solving skills. Activities in creativity allow for skills building in the area of innovation and decision-making and are centered amid problem solving techniques. An approach of overcoming the barriers to resolution is such as skepticism to new creative processes is presented. Theories of creativity are presented as well as Morphological analysis (possible solutions to a mufti-dimensional, non-quantified complex problem) as a tool to aid in generating a vast number of ideas. A systematic and algorithmic methodology for creative is studied in the problem-solving techniques discussed throughout the course, and how leaders can better forecast business challenges before they become problematic.

BUS 765  Management of Technological Innovation (3 credit hours) This course examines the Managerial aspects of Technological Innovation in the business arena and as a source of competitive advantage.  Concepts such as flexible manufacturing, modular components modeling, and strategic management of innovation are presented. Developed concepts such as foundations of technological innovation, best practices, and team composition are analyzed.

BUS 770  Quantitative & Qualitative Analysis (3 credit hours) This course investigates the various methods of data collection and analysis, and provides a framework on how to combine them within a single research project. Data collection methods will include interviews, focus groups, participant observation, historical research, survey interviews and instruments, and hybrid methods; advantages and disadvantages will be discussed. These data collection methods are applied within the framework of a Quantitative (measurements and statistics) & Qualitative study (quality based).

BUS 775  Transformation & Execution Strategies (3 credit hours) This course examines the criteria needed to transform enterprises so that they can be competitive and relevant in the 21st century. Essential knowledge and skills will be developed in order to facilitate successful change and transformation via execution. Concepts related to achieving transformational change, realizing the importance of recognizing key factors for strategy execution, and establishing performance for competitive advantage are presented.

BUS 780  Organizational Development (3 credit hours) This course looks at how organizations must change and adapt in an effort to make or offer a better good or service. Analysis of organizational strategy is studied to understand how to move forward and develop an organization that is adaptable to change. 

BUS 785 Final Project/Dissertation Block 1 (4 semester credit hours) This course is designed to guide students in the preparation of completing an original project/dissertation. Students must define a specific topic for a project/dissertation, write and submit a prospectus for approval, and form a project/dissertation committee.  Students will perform research of the selected specific topic, critically evaluate the research, conduct a preliminary review of  the literature and information sources related to the proposed research and specific topic and write and submit the introduction to the project/dissertation (chapter one) for approval.
Prerequisite(s): Successful completion of all DBA program course requirements and the comprehensive examination.

BUS 790 Final Project/Dissertation Block 2 (5 semester credit hours) This course is designed to guide students in the preparation of completing an original project/dissertation. Students must write and submit the literature/information review (chapter 2) for approval. Students, upon the recommendation of the chair and other committee members, will submit any revisions needed to the introduction to the project/dissertation (chapter one). Upon approval (of chapters 1 & 2), students will begin writing the methodology or a designed approach to problem resolution (chapter three) through completion. Prerequisite(s): BUS 785

BUS 795 Final Project/Dissertation Block 3 (5 semester credit hours) This course is designed to guide students in the preparation of completing an original project/dissertation.

Students will complete any data collection, gathering, and/or analysis, interpret the results and then draw conclusions based on results. Subsequently, students write and submit the results (chapter four). In conjunctions with the chair and other committee members, a plan for presenting discussions, conclusions, implications and recommendations (chapter five) will be completed and submitted for approval. Upon implementation of any recommendations by the chair or committee members, Students will complete the original project/dissertation by making any necessary revisions. Finally, Students will prepare and deliver an oral defense of the final project/dissertation to the chair, committee members, and the University. Prerequisite(s): BUS 785, BUS 79